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Client Attraction Academy by AMP'D – Spring 2021
Module 1: Introduction
Welcome to Your New Way of Doing Business (12:11)
Client Attraction Academy Project Plan
Join Facebook Group
Binder Organization (Cover & Tabs Outline)
AMP'D OnTrack Wheel
Client Attraction Framework
Full Course Outline (With Lessons & PDFs Based on Attraction Avenues)
Marketing Plan Guide: Stop Leaving Money on the Table
Weekly Priority Sheets
Article: 7 Ways Business Owners Can Better Manage Their Health & Wellbeing
Module 2: Intent
Pursuing Your Purpose & Defining Your Values (12:31)
How Great Leaders Inspire Action by Simon Sinek
Values Worksheet
Defining Success & Mapping Ideal Lifestyle (6:28)
Empire Mind Map Worksheet
Track Your Empire TEMPLATE
Refining Your Business Model & Defining Your Ideal Role (8:52)
My Ideal Role Worksheet
Recommended Resources
Pursuing Purpose Interview: Chris & Heidi Powell (audio)
Module 3: Insight
Identifying SWOTs & Clarifying What You Know About Current Clients (6:58)
SWOT Analysis Worksheet
Identifying Or Validating Your Ideal Client & Buying Process (10:41)
AMP'D Guide to Identifying & Attracting Your Ideal Clients
Ideal Client Worksheets
Uncovering Intel On Competitors (4:51)
Competitor Analysis TEMPLATE
How to Gain Insight With Census Data (4:30)
How to Gain Insight on Your Competitors with Spyfu (7:19)
How to Gain Insight With Google Analytics (4:54)
How to Gain Insight With Facebook Insights (6:15)
How to Gain Insight With Google Keyword Tool (7:09)
Module 4: Infrastructure
Inventorying What You Have to Work With & Setting the Main Building Blocks Of Your Strategy (video) (11:15)
Client Attraction Framework
How to Hire & Delegate Work With a Virtual Assistant
Current Infrastructure Audit TEMPLATE
Real World Examples (Infrastructure Audits) (111:44)
How to Install Facebook Pixel (4:01)
How to Install Google Analytics (4:53)
How to Set Up or Claim Google My Business (3:07)
Module 5: Action
Identifying Goals, Prioritizing Action Items, & Executing Consistently (14:36)
How to Build Your Email List (10:35)
How to Plan Social Media Posts (20:39)
How to Plan Social Media
Marketing Plan TEMPLATE
Content Marketing Calendar TEMPLATE
AMP'D Guide to Getting Started with Google Ads
How to Get Started with Facebook Ads
How to Retarget with Facebook Ads
How to Select Keywords to Plan Your Content
How to Write & Automate a Welcome Email Sequence
How to Write & Automate a Sales Email Sequence
How to Get Started Creating Content
How to Write Emails That Get Opened
How to Create Visibility as an Expert
Module 6: Evaluate & Optimize
Growing Your Sustainable Business Through Metrics & Ongoing Optimization (9:11)
Reporting TEMPLATE
Online Visibility Report Card Worksheet
Quarterly Review Agenda TEMPLATE
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Refining Your Business Model & Defining Your Ideal Role
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